Know exactly how AI recommends your brand.
Buyers now ask ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude what to buy and whom to hire. Data Informata Pro measures how often those engines mention and recommend each client, against which competitors, citing which sources, and turns the results into clear visual and written reports every month.
Team sign in
Client projects, reports and the analyst chat are private. Sign in with your work email.
Nothing client-specific is published on this page. Projects load only after you sign in.
Data Informata Pro
Data Informata Pro is a professional AI search visibility and Answer Engine Optimization (AEO) measurement and reporting platform. As buyers move from ten blue links to AI-generated answers, Data Informata Pro shows brands exactly how AI assistants describe, rank and recommend them, and what it takes to be recommended more often.
Every engagement pairs measurement with action. We track where a brand appears today, identify the questions and sources where competitors are winning, and turn those findings into a prioritized plan. Monthly visual and written reports prove the progress, on the same locked questions every month.
One workspace per client, built for decisions
Projects per client
Each client has its own project, with a locked battery of buyer-intent questions, tracked competitors and a full run history.
Visual reports
Share of Model by engine, annotated trends, competitor share of voice, topic heatmaps, citation source mix, an opportunity matrix and prompt-level results.
Written reports
A client-ready monthly narrative covering what moved, why it matters and what to do next. Print or save as PDF.
Ask our specialized AI agent
Ask questions about any project from inside the dashboard. Data questions are answered instantly; strategy questions go to an analyst.
Measure → understand → act → re-measure
Lock the questions
Unbranded discovery and branded reputation questions that real buyers ask, held constant for clean comparisons.
Ask every engine
Each question goes fresh to each AI engine. Results are reported per engine, never blended.
Score every answer
Inclusion, position, sentiment, competitors named and sources cited, down to the individual question.
Report & recommend
Visual and written reports with a prioritized action list, re-measured on the same questions next month.
Already a Data Informata Pro client?
Sign in to see your projects, reports and analyst chat.
Client projects
Share of Model across AI answer engines · latest measured runFilters apply to metrics, history, month-over-month and to questions you ask.
Ask our specialized AI agent about this project
You get an instant answer built only from this project's measured runs. Questions that need strategic judgment go to a specialist analyst, whose reply appears here.
Team accounts
Admins can create accounts, reset a password and disable access. Staff can use the dashboard but not this page. Share the first password in a private channel. It is not stored in a recoverable form.
Create account
Add a workspace
A workspace is a separate area with its own set of client projects, e.g. per team, agency partner or region. Projects can be moved between workspaces at any time.
What do these terms mean?
- Share of Model (SoM)
- How often AI assistants mention and recommend your business when people ask them questions, shown as a percentage. Higher is better. Think of it as your share of the conversation inside AI answers, scored higher when you're named first.
- Share of Voice
- Out of all the businesses the AI names across every answer, the slice that is yours. If the AI names 10 businesses in total and 4 of them are you, your share of voice is 40%.
- AI engine
- An AI assistant people ask questions to. We check ChatGPT (by OpenAI), Google AI Overviews, Perplexity, Gemini (by Google) and Claude (by Anthropic).
- Google AI Overviews
- The AI-written summary that now appears at the top of many Google search results, above the usual list of websites.
- AEO (Answer Engine Optimization)
- Work that helps AI assistants know, trust and recommend a business. It's like SEO, but aimed at AI answers instead of the list of Google links.
- Prompt / question
- A question a real customer might type into an AI assistant, for example “Who is the best injury lawyer near me?”
- Locked prompt set
- The fixed list of questions we ask every month. Keeping it the same makes month-to-month comparisons fair.
- Unbranded question
- A question that doesn't name your business, like “What's the best plumber in Seattle?”. It shows whether new customers discover you.
- Branded question
- A question that names your business, like “Is Smith Plumbing any good?”. It shows what the AI says about your reputation.
- Mention rate / inclusion rate
- The percentage of answers that include your business at all.
- Discovery vs. recognition
- Discovery is how often you show up when people don't ask for you by name. Recognition is how often the AI knows you when they do.
- #1 recommendation
- The answer names your business first, the top pick.
- Top 3
- Your business is named among the first three options in the answer.
- Sentiment
- Whether the AI talks about you positively, neutrally or negatively. It's shown as a score from 0 to 100, where 50 is neutral and higher is more positive.
- Citation / cited source
- A website the AI points to as where it got its information, like a footnote. When the AI cites your own website, that's a strong sign of trust.
- Own-site citations
- How many answers listed your own website as a source.
- Source mix
- The kinds of websites the AI relies on: your site, review and directory sites, news and industry sites, or competitors' sites.
- Competitors
- The other businesses we compare you against. “Provisional” means the list hasn't been confirmed with you yet.
- Who appears instead
- Competitors the AI named in answers where your business was missing.
- Opportunity
- A question where your business isn't showing up yet. These are the places to improve next.
- Buying intent
- How close the person asking is to making a purchase. “Best plumber near me” is high intent; “What does a plumber do?” is early research.
- Topic cluster
- A group of related questions, like “Reputation” or “Comparisons”.
- Heatmap
- A color grid: greener means you show up more often, orange means less.
- Run / measurement
- One complete round of asking every question to every AI engine and recording the answers.
- Baseline
- The first measurement, used as the starting point to show progress over time.
- Month over month (MoM)
- The change since the previous measurement. ▲ means up and ▼ means down.
- Percentage points (pts)
- The simple difference between two percentages. Going from 40% to 46% is +6 points.
- Citation fidelity
- How accurately the AI states your facts (location, services, products).
- Specialized AI agent
- Our assistant inside the dashboard. It answers data questions instantly and passes strategy questions to a specialist analyst.